An idea is at the origin of each business creation. You can find a great idea anytime, whether in the shower, wake up, in a cork or in a waiting room. However, there are many ways to maximize your chances of finding the right idea. This article will introduce you to how to find the idea to start a business
An idea that matches your skills
Having an innovative idea that solves a major problem, with a market open to competition is unfortunately not enough to succeed in developing a successful business. It’s your ability to execute that will make the difference to other entrepreneurs.
Your ability to execute will be optimal if you know the market you want to start with, and you have the skills to do it. Otherwise, you take a significant risk because your project may encounter unplanned blocking points and / or your response as needed may be unsuitable.
It is rare that only one person has all the necessary skills to develop a business in good conditions. That’s why you need to surround yourself with other competent people in areas that you do not master or have time to devote to it.
It will be necessary to find partners and partners who will be able to support you. In addition, the delegation of tasks will allow you to focus on your essential missions.
Optimize your chances
Finding your next big idea requires active research. So, you need to develop a strong critical mind to challenge what already exists and imagine ways to improve it.
In addition, your critical thinking will also allow you to question your own activity when it is created. It is absolutely necessary to stay one step ahead of its competitors, trying to continually improve its product.
Indeed, the most successful companies are those that bring innovations and adapt to new trends. Apple has used these two components to develop, along with others such as the charisma of the founder, the very long-term vision or the construction of barriers to entry.
You must also be an observer to analyze your surroundings and look for improvements. Observation and questioning are developing and can become a habit that does not displease entrepreneurs since instinctively the search for solutions becomes commonplace.
Meet also the market players you target, both businesses, and consumers. By interacting with them, you will obtain information that will help you to define your project.
Develop an active watch
Follow the evolution of the market you are targeting by reading the trade press, blogs, magazines, and radio. Tools exist such as Netvibes.com which allows centralizing the news of many websites on the same platform.
Leave the borders of our country to follow what is happening abroad. Many markets are more developed and you will probably find untapped business ideas in France.
You have to know that a very large number of innovative projects of websites and applications come from the United States and Japan. Just like HotelTonight.com launched in 2010 in San Francisco, which inspired French entrepreneurs to launch VeryLastRoom.com several months ago. Another example is ClickandWalk.com which has declined the concept of GigWalk.com. Americans are very good at imagining simple and powerful concepts. In the field of internet, it is an excellent source of inspiration.
However, a model that works very well abroad does not necessarily work in France because there may be important differences between the two countries, such as the maturity of a market or cultural differences.
You already know how to find the idea to start a business, what is your business idea?